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Stay Up to Date on The Latest News & Events.

What's happening in the world of online marketing and web development.

11/28/2016

This holiday season, Upworthy’s data scientist Sean Wojcik has an uplifting find for publishers: Readers are more likely to share content when it makes them feel positive, energized and empowered.

11/23/2016
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads.
 
11/22/2016

The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of precision to drive effective advertising, broad reach still matters —a lot.

11/16/2016

Microsoft has been enrolling key agencies, technology partners and small and medium-size businesses (SMBs) in its Bing Ads Partner Program and Tuesday announced the global rollout of an expanded program.

11/15/2016
There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features.
 
11/11/2016

Continuing to threaten LinkedIn’s position as the go-to platform for professional networking, Facebook is testing a feature that lets page administrators create job postings and receive applications from potential candidates.

11/09/2016

Google Maps on mobile devices has become the cornerstone for local advertising. Now an analyst firm estimates the revenue opportunity for Google from Maps at about $5 billion by 2020.

11/08/2016

Emerging and potentially disruptive technologies such as VR, AI, IoT and “conversational marketing” are considered important by the majority of advertisers and agency executives, according to results of a survey conducted for MediaPost.

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