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Google Sees Lift From Maps Ads, Local Mobile Clicks


Online Marketing

An increasing number of local searches on Google Maps are turning up the volume of search ads serving on the property. Efforts have resulted in increased ad traffic, with brand keywords getting about 3.3% of phone traffic from the "Get location details" click type for advertisers with a brick-and-mortar presence, according to a report released Tuesday. Non-branded share hovers around 0.6%.