News & Events

For reasons beyond our control and in compliance with health regulations, we have to postpone the Global Forum 2021, which was originally scheduled to take place in December 2021, to March 2022 in Oman (Dubai Expo 2020 only ends on Thursday 31^st March 2022).

The Global Forum 2021-2022 is now organized on Monday 7^thand Tuesday 8^th March 2022 still in Muscat, Oman

Social Media Spend Up 60% Year-Over-Year

by Larissa Faw, MediaPost Staff Writer

In Q1 2021, marketers spent 60% more on Facebook and Instagram advertising compared to Q1 2020, according to new research from Socialbakers. Its quarterly trends report notes ad reach for both platforms is also up, +8% globally and +23% in North America for the last 12 months.

Advertising costs grew 37% as ads space became more

The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, which is up from 25 billion in 2019.

By Barry Schwartz for Search Engine Land

Google detected 40 billion pages of spam every day in 2020, which is up from the previous year by 60%. These 40 billion pages included hacked site

Mediaspace.global is hosting Regulation Meets Market & Innovation 4: Marketers & Google Privacy Sandbox. Would you like to attend? Register here: https://lnkd.in/eFEA3bn

With a new, modern experience, Google says the redesign is easier to read and use
This article was originally published on Search Engine Land by Barry Schwartz

Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to

WELCOME TO SHAPE THE FUTURE

DIGITAL ADDRESSING GLOBAL SOCIETAL CHALLENGES
DIGITAL SOLUTIONS FOR A SMARTER, MORE SUSTAINABLE AND RESILIENT WORLD

Monday 6th & Tuesday 7th December 2021
Muscat, Oman

Partner Event: Pitch Global - SV Global Investing Summit - Lifesciences

Pitch Global - the Virtual Incubator's and ActiveMedia’s event- and networking partner - is hosting their next SV Global Investing Summit -Lifesciences on 28th of July. The event starts with a CVC Panel consisting of senior investors from United Health, Novartis, Qualcomm, Boehringer, Ingelheim etc. and will also have a VC/Angels Panel from leading funds and total

Join us on June 4th to recognize the Gold, Silver and Bronze Women Forward Award-Winners with a virtual awards celebration! 

Cheer for your award-winning friends, family and colleagues as we recognize the trailblazing organizations and inspiring individuals who are leading change and providing mentorship, capital and support for women to thrive in the workplace and in society.  

To register for the June 4th celeb

by Laurie Sullivan

ActiveMedia celebrates the inaugural Launchpad startup competition event at the first Travel Ability Summit to be held in San Francisco on November 11th, 2019.  

Judges: MC: Laszlo Horvath, Invited Judges:

2:00-4:00 pm Session

• Ron Petit, Royal Caribbean
• Ed Harris, Valley Forge CVB
• Srin Madipalli, Airbnb
• Myron Pincomb, IBCCES

2016 – Digitalization: The Global Transformation

Eindhoven, Netherlands, 19–20 September

The 2016 Global Forum featured many innovative speakers on digitization. There is no innovation without startups, so GISCO, the Global Innovation Startup Competition was added to the agenda.

17 companies competed, representing eight nations, covering three continents. The jury consisted of pioneers in the startup ind

By Jai Vijayan

Supply chain, procurement and customer engagement models face significant disruption in the next de

5:00pm-6:30pm Panel Discussion (Polaris Room) 6:30pm-8:00pm Reception (Polaris Foyer)

Laszlo Horvath will participate at the International Security Exhibition and Conference in Soul 2018

March 15th 4:00 p.m.

http://www.vacwt.org/sponsors/index.html

The Global Forum 2017 was taking place in Winnipeg, Canada on October 2nd & 3rd. It was the first Global Forum edition in Canada!

We decided to organize the Global Forum in Winnipeg as the city, located in the middle of Canada, is among others the home to several successful aerospace, energy, and transportation exporters, insurance and financial companies and has a growing advanced manufacturing and life science industries

https://www.darkreading.com/application-security/attacks-on-android-soa…

Laszlo Horvath is gave a presentation at the Global Trade in Service Summit 2017 in China

Google's push to optimize web page load times seems to have rubbed off on Facebook.

https://www.eventbrite.co.uk/e/the-ultimate-recurring-revenue-masterclass-webinar-tickets-3500324565

Laszlo Horvath is participating at the Panel Discussion: Cultural Challenges in Driving International Start-Ups. Starting 3:30 PM

The intention of the E3 conferences is to put the power of global expansion into every entrepreneur’s hands through simplification and relationships.  Topics will include preparing your business to expand into new markets, understanding international trade policy, developing market opportunit

The AICPA CFO Conference, organized by the AICPA will take place from 3rd May to 5th May 2017 at the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, USA. The conference will cover areas like finance, Investment banking, audit, consultancy, academy, insurance and much more.

IDEAS, INSPIRATION, PROCESSES TO LEAD YOUR TEAM FORWARD

The challenges you face at your organization are uniquely yours, but the

Sunrise [Silicon Valley] cordially invites its members to attend the 4th Annual Silicon Valley AgTech Conference with a 20 percent ticket discount! This AgTech startup focused event features the latest technologies and industry updates. The 500+ attendees find partners, investors, and customers every year.

Forrester estimates that smartphone sales reached $60 billion in 2016, but influenced $1.05 trillion in offline sales. By 2021, consumers will spend $152 billion directly on mobile phones, or nearly 24% of total online sales.

LiveWorld on Tuesday began rolling out a service for brands that want to launch a chatbot on Facebook Messenger in real-time, but lack the resources to get started.

Brick-and-mortar convenience store retailer 7-Eleven is the most “mobile-ready” brand that isn’t inherently a digital media product, according to a new index ranking thousands of brands worldwide based on their mobile “readiness.”

Bing Ads this week released a list of actions that it has taken to keep those searching the Web safe from misleading or malicious activity often found across the Web

Join VEDP - International Trade and the Northern Virginia Chamber of Commerce for a networking event with speaker Laszlo Horvath, President & Founder of ActiveMedia.

Are international prospects finding your product or service?

Laszlo will share best practices on how to drive traffic to your website by getting your content to the top of Search Engine Results Pages every time users search for your products or

Google released its 2017 Bad Ads report Wednesday to give a recap of all the malicious, trick and scam ads the company blocked in the prior year. In January the company also added details about its quest to rid the Internet of fake news.

Google is taking over Twitter’s mobile app developer platform Fabric, as well as its Crashlytics crash reporting system, Answers mobile app analytics, Digits SMS login system and FastLane development automation system. Twitter launched Fabric as a modular SDK in 2014 to allow developers to pick and choose different tools to improve their apps, and it now serves apps reaching 2.5 billion users built by 580,000 developers.

It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far.

Voice search is the way of the future. Google’s Beshad Behzadi said as much in an address at SMX West last March. At the same time, Amazon doubled down (almost literally) on its voice-enabled devices with two new offerings using its Alexa platform and Soundhound launched its Hound voice-search app on iOS and Android platforms.

Mattel has developed a voice-activated connected kids room hub similar to Amazon Echo and Google Home, with technology from Microsoft, Qualcomm Technology and Silk Labs.

As Google moves forward into mobile-first indexing, initially the algorithm will not take mobile Web site speed into consideration as it does for desktop, says John Mueller, a Google Webmaster Trends analyst based in Switzerland.

Can paid social campaigns generate more brand searches on Google, Bing and across retail Web sites? Some insiders who are managing paid social and search think so.

Two things we heard a lot about in 2016 were “autonomous cars” and “bots,” but rarely in the same sentence.

Taykey, a real-time audience data company, weighed in on the fake news controversy that bubbled up in the aftermath of the presidential election. In a blog post entitled “Fake News and Half Truths Pose Real Threat for Brands,” the company argues that fake news and half truths are not only posing a challenge for the electorate, but brand marketers as well.

The Association of Women in International Trade (WIIT) and the WIIT Charitable Trust invite you to celebrate the holiday season and network with key trade professionals – all while supporting a good cause. The silent auction features a unique array of items perfect for gift-giving, and all proceeds will benefit the WIIT scholarship fund, which helps defray tuition costs for young women who are studying trade. In addition, fo

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with prospects and leads at the various stages of the buyer's journey.

Consumers who browse, and search for discounts, deals and things to do typically prefer doing so on the mobile Web. In fact, when doing these tasks, 79% participating in the study from Google say they prefer mobile Web sites versus apps.

Consumers spent 12.1% more online this year, compared with last, bringing Cyber Monday revenue to an all-time high of $3.45 billion. It marks the most lucrative online sales day in history, and 2.6% above original prediction from Adobe Digital Insights.

This holiday season, Upworthy’s data scientist Sean Wojcik has an uplifting find for publishers: Readers are more likely to share content when it makes them feel positive, energized and empowered.

The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of precision to drive effective advertising, broad reach still matters —a lot. Put another way, if you need to feed a village, you’re probably better off trawling a fishing net than spearfishing.

Microsoft has been enrolling key agencies, technology partners and small and medium-size businesses (SMBs) in its Bing Ads Partner Program and Tuesday announced the global rollout of an expanded program.

Continuing to threaten LinkedIn’s position as the go-to platform for professional networking, Facebook is testing a feature that lets page administrators create job postings and receive applications from potential candidates.

Google Maps on mobile devices has become the cornerstone for local advertising. Now an analyst firm estimates the revenue opportunity for Google from Maps at about $5 billion by 2020.

Emerging and potentially disruptive technologies such as VR, AI, IoT and “conversational marketing” are considered important by the majority of advertisers and agency executives, according to results of a survey conducted for MediaPost.

Preliminary findings from analysis done by an Israeli company suggest Apple might have hit the jackpot when it comes to improving download and retention rates among consumers visiting its app store.

Twitter kills Vine

Sad news for those with short attention spans, Twitter is killing off Vine, the six second video app it purchased a couple of years ago.

There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are:

• Restaurants in [US city] – Google My Business (GMB) results.
• Hotels in [US city] – GMB results.
• [US city] –Knowledge Graph (KG) results.
• Movies in [US city] – KG resul

An increasing number of local searches on Google Maps are turning up the volume of search ads serving on the property. Efforts have resulted in increased ad traffic, with brand keywords getting about 3.3% of phone traffic from the "Get location details" click type for advertisers with a brick-and-mortar presence, according to a report released Tuesday. Non-branded share hovers around 0.6%.

Machine learning continues to make Bing Ads a bit smarter as the Microsoft team works to simplify processes and create a more intuitive interface, helping advertisers to create better targeted search campaigns.

Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search.

A little-known search engine that focuses on user privacy has canceled its partnership with Yahoo. StartPage made the announcement Monday.

User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content?

Continuing to grow its ad-targeting options, Pinterest is now inviting brands to create campaigns based on users’ interactions with their Pins.

Google has acquired FameBit, a technology platform that helps creators and brands find and work with each other through sponsorships and paid promotions.

Apple this week opened Search Ads in its App Store for iPhone and iPad in the U.S to all publishers and developers after announcing the service last June.

People have always debated the best way to set up a Web site for international SEO. The truth is, the best configuration for one site isn’t necessarily the best for others.

We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one.

Obviously, CTR is important in PPC marketing. A higher CTR means a higher Quality Score, which reduces your CPC and improves your ad rank.

Amazon maintains its lead over search engines when it comes to consumers deciding where to make that first search for products. 

Microsoft Bing has rolled out support for Google's Accelerated Mobile Pages (AMP) in its search app to gain speed on page load times for mobile on devices running iOS and Android.

Location services continues to grow in popularity, and with it the deployment of indoor positioning systems (IPS).

Google’s Gmail email applications will begin supporting responsive email design by the end of the month, the technology giant announced on Wednesday.

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns.

While Google remains the most important and dominant search engine, as it transitions into machine learning with RankBrain, marketers should not neglect other sourc