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Responsive (mobile optimized) Web Design

Do you own a responsive website?

Responsive (mobile optimized) Web Design

Awesome! But, are you sure it's optimized for all of today's most popular mobile devices? Let us review your business's website to assess whether it meets the most important, and current, technical requirements in responsive web design.

Responsive (mobile optimized) Web Design

Don't worry, it's not too late! Internet usage from mobile devices increases year after year, so, if your site isn't responsive you could be losing valuable visitors. We can make sure your website displays perfectly on all mobile devices, just ask us how.

Responsive (mobile optimized) Web Design

Over the past few years, mobile usage has skyrocketed, and people are regularly browsing the Internet from their mobile devices. Responsive sites display correctly on every mobile device—and we can determine whether your site is responsive, or whether it needs an upgrade. 


Why do you need a responsive website?

Internet usage on mobile devices (like smartphones and tablets) is rising, and people now spend more time surfing the Web on these devices than they do on their desktop computers. That's why having a responsive website that displays optimally, regardless of the device being used, is so important. ActiveMedia will help you keep up with the trends (and your competition) by updating your website to a responsive design, or by building you a brand new, mobile-ready site.

Make sure your website is accessible to all users, across all devices.

Why Is Responsive Design So Important?

Responsive web design is incredibly important, for a number of reasons:

1. Responsive Websites Are Fluid and Flexible

From a marketing perspective, you already know that your customers are unique individuals. Due to the inherent fluidity of responsive websites, adopting a responsive design means that your website will automatically adapt to the individual visitor, based on the device that they're browsing from. By delivering consistent information across all devices, with a layout that's perfect for any screen size, you won't be giving visitors reason to abandon your website in frustration while browsing from their smartphone... or their smart TV.

In short, by supporting multiple devices, your new responsive website will provide visitors with an excellent user experience. No zooming in required.

2. Responsive Websites Are Cost Effective

In the past, if a website owner wanted a mobile-friendly website, they'd need an entirely separate site. That meant developing, and paying for, two different websites. Webmasters also needed to update both sites, resulting in a ton of wasted time. Compare that with responsive websites, where there's no difference between the desktop and mobile version. That's because it's all one website. The only difference is the visibility of images, content, and other elements. And when it's time to update the site with new content, you only have to do it once. 

Responsive websites are also great for future scalability, as you can easily prepare for new devices as they become available. A few updates will make your site ready for those new devices, and there's no need to build a new website. 

3. Improved Search Engine Rankings With Responsive Web Designs

Google has a 67% market share in the search engine world, so when Google speaks, industry experts listen. The search engine giant recommends that websites be optimized for mobile viewing, and they even refer to responsive web design as the industry best practice.  

Our Responsive Website Development Approach

Here at ActiveMedia, we develop all of our responsive websites with a powerful Content Management System (CMS). Our favorite system is the award-winning Drupal platform, and our web development experts have more than 10 years of experiencing developing feature-rich websites that are easy to update and manage. You can change 99% of your website's content, giving you complete control. Our CMS-driven websites are also SEO-ready, so you can easily optimize your SEO efforts down the line. We use a client-centric approach for every website we design, so you can be certain that you'll get a responsive, easy-to-use CMS-powered website that adapts to the devices your visitors use the most.

As of 2015, worldwide mobile phone internet user penetration was 52.7%. In 2017, figures suggest that more than 63.4% of mobile phone users will access online content through their devices.

You're not too late; According to some statistics, only 11.8% of the Web's top 100 sites are responsive.
(Marketing Land)

Of the top 1,000 sites, only 18.3% are responsive, making responsive web design an excellent way to gain an edge over your competition.
(Marketing Land)

27% of consumers will leave a site if it is not mobile-optimized.
(ExactTarget, 2014 Mobile Behavior Report)

54% of consumers believe that it is easier to find information on mobile-optimized sites.
(ExactTarget, 2014 Mobile Behavior Report)

Google analyzes "mobile-friendliness" in its search engine rankings.

Our Responsive Website Development Process

Review & Planning

We know that if you fail to plan, you plan to fail. It may be a clichéd saying, but that's why we start with a thorough review of your existing website during the planning phase. We'll offer recommendations that will make your site stand out on mobile devices like tablets and smartphones, and you'll work closely with our team to develop the website's entire concept. The result is a Website Specification Document that details how we'll develop your responsive website. 

Responsive Design Creation

During the design phase we'll show you several potential designs that we've created for your individual website. You'll receive multiple versions of the designs so that you can see how your pages will look on desktops, smartphones, and tablets. Our mockups focus on a logical and consistent design that's easy for users to navigate, and we also add modern features and page elements that align with today's expectations of quality. The designs can be revised until you're completely satisfied, and there's no limit on revisions. 

Responsive Feature Development

The development phase can take some time because we're essentially building the website three times. You don't have to worry about a thing, though! We'll install and configure modules that make your site even more powerful, and your new website will be SEO-friendly should you choose to optimize for SEO down the line. At the end of it all, you'll receive a beautiful, responsive website that displays correctly on every available mobile device.

Enhanced Quality Assurance

We want to be certain you're getting the most effective responsive website for your business, which is why we've developed thorough quality assurance (QA) protocols. We use real devices and online tools to double (and triple) check every page, and our QA process involves testing on 10+ devices, including the newest mobile devices. 

Going Live

It's finally time—congratulations, your new responsive website is open for business! 

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Get in touch today, and give mobile visitors a flawless user experience.

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