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Copywriting & Content Marketing

Does your business need persuasive copy and content that propels your customers to action?

Copywriting & Content Marketing

You've come to the right place! Let us show you how quality copywriting and content marketing can transform your business communications.

Copywriting & Content Marketing

Are you sure? Words are important, and they're everywhere. From your business's website to marketing collateral, countless pieces of communication demand quality copywriting and content. 

Copywriting & Content Marketing

If you aren't sure how your copy and content stack up, get in touch. We'll help you determine whether your business communications are effective.


How can copywriting and content marketing help your business?

You know that your brand is unique, with value that the competition can't touch. But, do your potential customers understand the benefits that your business offers? With ActiveMedia's copywriting and content marketing services you channel the persuasive power of engaging words that help your business stand out. Compel customers to click "Buy," join your email list, and more. This service isn't solely about leads, either. We're here to sharpen all of your business's communications.

We make your business communications 'sing', while hitting all of the right notes.

Why Does My Business Need Copywriting and Content Marketing?

If you want your business to be found online, content marketing is essential. Content that you share across a variety of platforms has the ability to go viral, generating word-of-mouth interest and ultimately increasing conversions. We can even make sure that your projects are search engine friendly for an extra dose of effectiveness. Content is just the tip of the iceberg, though. Behind every successful content marketing plan you'll find finely tuned copywriting. Copywriting convinces the reader to take a specific action, and getting someone to take action is your ultimate goal. 

How Is Copywriting Different From Content Marketing?

Copywriting and content marketing work together in harmony, but they are different. With content marketing you're typically creating and sharing free information with prospects, and your goal is to establish trust in your business or brand. Eventually, these prospects become repeat customers. On the other hand, copywriting helps you convey information about the benefits that your product or service provides. Advertisements, brochures, white papers, and other pieces of communication that your business distributes can all benefit from expert copywriting. In a way, content marketing tells a story and copywriting sells that same story. Combining strategic copywriting with compelling content is a recipe for success. 

What Results Should I Expect?

Quality copywriting and content marketing are crucial parts of communicating in business. At ActiveMedia, we have a pool of professional copywriters and content marketers who will truly get to know the personality of your business. Getting to know your business is crucial because it allows us to maintain a consistent voice throughout all of your written projects. The benefits are plentiful, but you'll notice that your sales pages net more conversions, visitors remain on your website for longer, and revenues rise.

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.
(Demand Metric)

79% of companies that have a blog report a positive ROI for inbound marketing in 2013.
(HubSpot State of Inbound, 2013)

74% of people pay attention to the quality of spelling and grammar on company websites. More than half (59%) would avoid doing business with a company who made obvious spelling or grammar mistakes.

Our Copywriting and Content Marketing Services

Blog Posts

Blog posts get indexed in the search engines, so they consistently bring more traffic to your site. A quality blog also grows your social media presence and establishes your market authority, helping to move prospects further down the sales funnel. We can create content for your website's blog, but we also craft guest posts, including articles on high-authority sites.

Web Copy

Your website needs to catch the visitor's interest, guide them to a desired action, provide important information about your products or services, and more. Good web copy accomplishes all of these tasks, and our copywriters use the power of words to show website visitors your business's clear value proposition. We'll even make sure the search engines love your web copy as much as you do. 

White Papers

Copywriting and content marketing come together in a white paper. Businesses publish these persuasive, in-depth reports to present a problem and offer a solution. Why? White papers help generate leads, develop prospects, and close sales. Blog posts, videos, and other content pieces can all be created using your white paper, making these resources a useful cornerstone in your content marketing efforts. 

Marketing Collateral

Your business' brochures, direct mail campaigns, exhibition panels, and other marketing materials are often the "face" of your brand, and they can all benefit from top-notch copywriting. Our copywriters maintain a consistent tone and voice throughout all of your collateral, and help you capitalize on opportunities to upsell and educate your clients and prospects.


Companies who embrace relationship building as part of their marketing efforts are more likely to attract new and repeat customers, and newsletters are an excellent way to accomplish this. Your list of contacts is an important business asset, so put that asset to work by sending out a regular email newsletter. Newsletters keep your business at the front of customers' minds, establish trust, and position you as an expert in your industry. 

...And More!

Content is everywhere, and this is hardly an exhaustive list of ActiveMedia's copywriting and content marketing offerings. If you don't see what you need listed here, get in touch! We'd be happy to discuss your needs and goals to create a strategy that's a perfect fit for your brand. 

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