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Fake News Not Only An Issue For Politics, But For Brand Marketers


Online Marketing

Taykey, a real-time audience data company, weighed in on the fake news controversy that bubbled up in the aftermath of the presidential election. In a blog post entitled “Fake News and Half Truths Pose Real Threat for Brands,” the company argues that fake news and half truths are not only posing a challenge for the electorate, but brand marketers as well.