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2018/10/16

The 3Q 2018 PitchBook-NVCA Venture Monitor, written in partnership with Silicon Valley Bank, Perkins Coie and Solium, offers an analysis of trends appearing in the venture capital asset class. Analysts provide updates on exit and fundraising activity and break dealmaking down by stage, region, and sector, looking in particular at growth equity deals and deals with cor

2018/05/04

Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.

2018/02/07

Fourth-quarter earnings hit a new record for Amazon and came in ahead of Wall Street expectations, pushing Amazon's stock up 6 percent.

  • BY BEN FOX RUBIN

          If you think you're hearing Amazon's Alexa voice assistant in too many places, this news will have you reaching for earplugs.

Jeff Bezos, Amazon's founder and CEO, says development of the chatty artificial intelligence

2018/01/15

The convenience store is teaming up with delivery partners, Amazon and more.

 

2018/01/04

Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.

2017/12/28

Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.

2017/08/29

eTourism Summit fuses the travel industry with Silicon Valley. Not only will attendees receive updated information on the latest trends in e-mail marketing, search, social media, mobile and web design, but they will learn how travel marketers are using new tools to build incremental website traffic for next-to-nothing…or nothing.

More info: http://www.etourismsummit.com

2017/08/20

If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar.

While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your business. Below are a fe

2017/06/24

With 82% of people turning to search engines to find local information, your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they're looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers

2016/11/18

Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising forecast released this morning by Publicis’ Zenith unit.

 
The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% in 2012.

2016/08/25

Responsive design is one of the newest buzzwords in the web design world, and it’s a trend every small business owner should know about. That’s because responsive designs always look great… regardless of the size of the screen being used. Don’t just take our word for it, though. Have a look at the numbers. 

Does Your Website Need to be Responsive? Yes, it Does. </

2016/08/19

The Pros and Cons of Digital Sharecropping

If you were paying attention in history class, you might remember learning about the term sharecropping. 

Sharecropping is an agricultural system where a landowner lets a tenant farm the land in exchange for a share of the crops produced… and the system didn’t necessarily benefit both groups equally. The landowners reaped a staggering majority of the profits, while the tenants struggle

2016/08/08

Do you know the best practices for marketing to millennials?

If your business isn’t marketing to millennials online you could be missing out on a massive profit generating demographic. Millennials, also known as Generation Y, were born throughout the early ‘80s right up to the millennium year, 2000. As a group, they comp

2016/08/04

Keep your website’s search rank safe from recent Google updates

Google’s search engine has two main algorithm updates, Penguin and Panda. They sound innocent enough, but they can inflict massive damage to your website if you aren’t careful, and it can take up to six months to fully recover from a Google penalty.

Minor Google algorithm changes happen hundreds of times per year and major changes tend to roll out yearly. If you wa

2016/07/28

How to choose the best digital marketing automation tool for your business

Choosing a marketing automation tool isn’t an easy task, because there’s no “one size fits all” piece of software for every business. Even as online marketing experts, we can’t point to a specific tool and tell you, “Yes, this one will work!” 

However, we can help you demystify the process so that you can choose the best automation tool for your specific

2016/08/02

Become a more persuasive copywriter with these tips to help you improve your copywriting skills

Your business craves content that will persuade customers to take an action, like buying your product or joining your email list. It’s not always easy to write persuasively and effectively, though. Writing copy that shines is equal parts art and science, and it’s a craft that shou

2016/07/22

What is marketing automation and how can it help your business?

Many marketers, business owners, and entrepreneurs have heard of the term “marketing automation,” but not everyone knows what this buzzword means. At its core marketing automation refers to web-based software and other technologies that streamline and automate marketing tasks. Hubspot takes the definition further, explaining:

2013/07/01

An interesting conversation with SocialCode CEO and founder Laura O'Shaughnessy led us to speculate on a real-time ad targeting model for Facebook based on hashtags.

Social networks will build a common language, but Facebook's first challenge remains building adoption for the use of hashtags. If it catches on, hashtag ad targeting could look similar to Twitter, where marketers can either advertise against a brand, the person tweeting, o

2014/07/10

Are you still looking to hire a digital marketing specialist?  If so, put on your Members Only jacket, pick up your Newton, and get back in your Model T Ford and drive home -- because you are sorely out of date.
Digital marketing is not a department; it has officially woven its way into the fabric of all your marketing.  Digital is no longer a matter of planning search and display ads and maintaining a line item on your media mix.  Digit

2013/07/03

The fastest growing channel in online advertising, online video is exploding. How many times have you heard that before?

It’s all true. But what’s also true is that it could do a lot better.

Nielsen's recently released TV ratings don’t look good. Ratings of all shows of all broadcasters declined, some by more than 20%. And everyone saw it coming. So why didn’t video (TV and online) planners and buyers compensate for the lost TV v

2014/08/04

What do you think of when see or hear the word "Apple" in reference to technology? The answer is likely 'consumer' or 'really cool products' or, perhaps, 'iPhone' or 'iPad'. Conversely, what do you think of when you see or hear "IBM"? Most likely, you'll think 'enterprise' or 'information technology'. Based on those identifying descriptors, you wouldn't think that these two companies would have much in common. You'd think that these two compan

2013/07/18

Google reported generating $13.1 billion -- or 93% of consolidated revenue -- from advertising in the second quarter of 2013, up 20% from the year-ago quarter.

Total net income from discontinued operations came in at $3.23 billion, compared with $2.79 billion in Q2 2013, but non-GAAP net income was $3.23 billion -- slightly down from $3.36 billion, respectively.

Google-owned sites generated a rise of 18% to $8.87 billion -- or 68

2014/08/20

Wednesday, Aug. 20, 2014;
Secrets of Success
About building a more profitable business...

By Ronn Levine

Should niche publishers be using more crowdsourcing and focus groups? Two articles make a good argument. Alexandra Alter

2012/06/20

Her Excellency Noura Al Kaabi, CEO of Twofour54 and member of UAE's
Federal National Council will discuss UAE's media industry at The
U.S.- U.A.E. Business Council luncheon in her honor today in
Washington, DC. Follow the embassy's live tweets @UAEEmbassyUS
starting at 12pm EST and retweet using the hashtag: #UAEMediaDC

2013/09/10

As user behaviors both accelerate and evolve faster than an LTE wireless broadband connection (which is mighty fast), marketers will be challenged to track and target users across screens. The early studies of how people are accessing content throughout the day from screen to screen demonstrate just how voracious and varied our behaviors are becoming. As a new Jumptap and comScore study shows, consumption varies not only from screen to screen

2014/09/10

Mobile is finally beating the desktop for shopping at retailer websites. We’ve seen this coming for some time in a monthly mobile tracking study we’ve been following for some time.

For the first time, more than half (51%) of visits to retailers’ websites came from mobile devices, according to a new report.

When the tracking started four years ago, desktop accounted for more than 90% of website visits, based on the Branding Brand

2012/07/21

Dear friends,

ActiveMedia is proud to support the following charity opportunity:

Under patronage of Sheikha Alyazia Bint Saif Al Nahyan, wife of Sheikh Abdullah bin Zayed Al Nahyan, UAE Minister of Foreign Affairs:

Operation Smile UAE, Media Mondays, and IndustryRE are organizing an Iftar dinner during the holy month of Ramadan to help raise money for the children's charity Operation Smile. This organization provides free

2013/09/27

Virginia Regains Top Spot in Forbes "Best States for Business" Rankings

Virginia once again stands atop Forbes' newly released list of the "Best States for Business." After ranking second each of the past three years, the state returned to the top spot for the first time since 2009. The annual study examines six important factors for businesses, including costs, labor supply, regulatory environment, current economic climate, growth pros

2014/10/21

A series of pending patents filled by engineers at Google suggest an increase in search automation and the ability to log and access the same information from a variety of devices.

The patent application -- which describes a method for suggesting places for persons to meet -- requires identification of search topics as well as an intermediate location between the fir

2012/07/21

Seeking nominations for best writers from different sectors in Abu Dhabi for high profile book

This book is already endorsed to be high profile.  The limited edition book will not be for sale.  

The book will be an overview of the Abu Dhabi's respective sectors, reflective and forward looking, and will contain statistics, case studies, facts & figures from reliable international bodies.

Selection of au

2013/10/02

Sausalito, CA - Sept. 24, 2013 - The 2013 eTourism Summit scheduled for Oct. 9-10 at the Hotel Kabuki in San Francisco is once again a sellout but, says Jake Steinman, president of the NAJ Group, which hosts the annual event, the company will continue to accept registrations on a one by one basis should any cancellations be receive

2012/12/02

Abu Dhabi, UAE: Continuing the celebration of the 41st UAE National Day, Media Mondays held its popular gathering of media industry executives from the film, TV, PR, advertising, journalism, internet, mobile, radio, and other media-related industries on 10 December at the prestigious Rocco Forte Hotel in Abu Dhabi.

Attendees at the bi-annual event organised by Asem Habib, Jason Moore, Andrew Popov, Khaled Al Nuaimi and Jude Hadfield had

2013/12/16

According to the findings from a new poll of 19,514 online respondents conducted by Ipsos OTX, 71% of global Internet users, in 27 countries, say they regularly use a variety of different Mobile or Internet applications. Most popular of the items measured are weather, news, banking/financial and music-related apps. Travel-related apps are the least regularly used by the global respondents. The US, except for weathe

2013/03/01

It should come as no surprise that business driven by the Internet is on the rise. More stores are offering online shopping options, and strictly-online businesses such as Amazon.com have been cashing in on the online market for years.

According to multichannelmerchant.com, over 60 percent of adults now use 

2014/01/21

New Curata Study Reveals: Shifting Consumer Environment Creates New Content Opportunities and Challenges.

The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39%

2013/03/25

Say good-bye to overnight search visibility and unnatural links. A study of 500,000 links shows that Google has been steadily reducing its tolerance for Web spam and now penalizes sites with as little as 50% suspicious links in their profiles, according to a report released Tuesday.

The loopholes are being tightened for search engine optimization, and marketers must turn to a long-term focus, rather than short-term gains. The report fro

2014/02/05

If you're a digital marketer or SEO aficionado, you likely have noticed the rapid disappearance of organic keyword data available in Google Analytics. It's a startling — and likely scary — realization, as keyword data has been both a reliable and fundamental way to measure SEO success for years. 

The reaction across the industry has been tremendous, with cynics bemoaning the death of SEO and keywords; SEO vendors astutely trying to sell

2013/04/09

"When people don't see stuff on Google, they think no one can find it. That's not true."
That's according to John Matherly, creator of Shodan, the scariest search engine on the Internet.

Unlike Google (GOOG, Fortune 500), which crawls the Web looking for websites, Shodan navigates the Internet's back channels. It's a kind of "dark" Google, looking for the servers, webcams, printers, routers and all the other stuff that is connecte

2014/03/06

Okay -- it's not fair for me to only suggest Yahoo wants to terminate Google and Yahoo sign-ins to improve ad and content targeting. They also want to improve privacy and keep a tighter grip on the data collected from across their network of services and sites -- data that should become worth millions in advertising long-term.

The termination of sign-ins through Facebook and Goog