The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of precision to drive effective advertising, broad reach still matters —a lot.
Microsoft has been enrolling key agencies, technology partners and small and medium-size businesses (SMBs) in its Bing Ads Partner Program and Tuesday announced the global rollout of an expanded program.
Continuing to threaten LinkedIn’s position as the go-to platform for professional networking, Facebook is testing a feature that lets page administrators create job postings and receive applications from potential candidates.
Emerging and potentially disruptive technologies such as VR, AI, IoT and “conversational marketing” are considered important by the majority of advertisers and agency executives, according to results of a survey conducted for MediaPost.