Why Does My Business Need Copywriting and Content Marketing?

If you want your business to be found online, content marketing is essential. Content that you share across a variety of platforms has the ability to go viral, generating word-of-mouth interest and ultimately increasing conversions. We can even make sure that your projects are search engine friendly for an extra dose of effectiveness. Content is just the tip of the iceberg, though. Behind every successful content marketing plan you'll find finely tuned copywriting. Copywriting convinces the reader to take a specific action, and getting someone to take action is your ultimate goal. 

How Is Copywriting Different From Content Marketing?

Copywriting and content marketing work together in harmony, but they are different. With content marketing you're typically creating and sharing free information with prospects, and your goal is to establish trust in your business or brand. Eventually, these prospects become repeat customers. On the other hand, copywriting helps you convey information about the benefits that your product or service provides. Advertisements, brochures, white papers, and other pieces of communication that your business distributes can all benefit from expert copywriting. In a way, content marketing tells a story and copywriting sells that same story. Combining strategic copywriting with compelling content is a recipe for success. 

What Results Should I Expect?

Quality copywriting and content marketing are crucial parts of communicating in business. At ActiveMedia, we have a pool of professional copywriters and content marketers who will truly get to know the personality of your business. Getting to know your business is crucial because it allows us to maintain a consistent voice throughout all of your written projects. The benefits are plentiful, but you'll notice that your sales pages net more conversions, visitors remain on your website for longer, and revenues rise.