User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content?
Continuing to grow its ad-targeting options, Pinterest is now inviting brands to create campaigns based on users’ interactions with their Pins.
Google has acquired FameBit, a technology platform that helps creators and brands find and work with each other through sponsorships and paid promotions.
Apple this week opened Search Ads in its App Store for iPhone and iPad in the U.S to all publishers and developers after announcing the service last June.
People have always debated the best way to set up a Web site for international SEO. The truth is, the best configuration for one site isn’t necessarily the best for others.
We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one.
Obviously, CTR is important in PPC marketing. A higher CTR means a higher Quality Score, which reduces your CPC and improves your ad rank.
Amazon maintains its lead over search engines when it comes to consumers deciding where to make that first search for products.
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