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What's happening in the world of online marketing and web development.

12/28/2016

As Google moves forward into mobile-first indexing, initially the algorithm will not take mobile Web site speed into consideration as it does for desktop, says John Mueller, a Google Webmaster Trends analyst based in Switzerland.

12/21/2016

Can paid social campaigns generate more brand searches on Google, Bing and across retail Web sites? Some insiders who are managing paid social and search think so.

12/19/2016

Two things we heard a lot about in 2016 were “autonomous cars” and “bots,” but rarely in the same sentence.

12/13/2016

Taykey, a real-time audience data company, weighed in on the fake news controversy that bubbled up in the aftermath of the presidential election.

12/06/2016

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with prospects and leads at the various stages of the buyer's journey.

12/02/2016

Consumers who browse, and search for discounts, deals and things to do typically prefer doing so on the mobile Web. In fact, when doing these tasks, 79% participating in the study from Google say they prefer mobile Web sites versus apps.

11/30/2016

Consumers spent 12.1% more online this year, compared with last, bringing Cyber Monday revenue to an all-time high of $3.45 billion. It marks the most lucrative online sales day in history, and 2.6% above original prediction from Adobe Digital Insights.

11/28/2016

This holiday season, Upworthy’s data scientist Sean Wojcik has an uplifting find for publishers: Readers are more likely to share content when it makes them feel positive, energized and empowered.

11/23/2016
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads.
 
11/22/2016

The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of precision to drive effective advertising, broad reach still matters —a lot.

11/16/2016

Microsoft has been enrolling key agencies, technology partners and small and medium-size businesses (SMBs) in its Bing Ads Partner Program and Tuesday announced the global rollout of an expanded program.

11/15/2016
There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features.
 
11/11/2016

Continuing to threaten LinkedIn’s position as the go-to platform for professional networking, Facebook is testing a feature that lets page administrators create job postings and receive applications from potential candidates.

11/09/2016

Google Maps on mobile devices has become the cornerstone for local advertising. Now an analyst firm estimates the revenue opportunity for Google from Maps at about $5 billion by 2020.

11/08/2016

Emerging and potentially disruptive technologies such as VR, AI, IoT and “conversational marketing” are considered important by the majority of advertisers and agency executives, according to results of a survey conducted for MediaPost.

11/02/2016

Preliminary findings from analysis done by an Israeli company suggest Apple might have hit the jackpot when it comes to improving download and retention rates among consumers visiting its app store.

10/31/2016

Twitter kills Vine

Sad news for those with short attention spans, Twitter is killing off Vine, the six second video app it purchased a couple of years ago.

10/28/2016

There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are:

10/26/2016

An increasing number of local searches on Google Maps are turning up the volume of search ads serving on the property.

10/25/2016

Machine learning continues to make Bing Ads a bit smarter as the Microsoft team works to simplify processes and create a more intuitive interface, helping advertisers to create better targeted search campaigns.

10/21/2016

Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search.

10/19/2016

A little-known search engine that focuses on user privacy has canceled its partnership with Yahoo. StartPage made the announcement Monday.

10/17/2016

User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content?

10/14/2016

Continuing to grow its ad-targeting options, Pinterest is now inviting brands to create campaigns based on users’ interactions with their Pins.

10/12/2016

Google has acquired FameBit, a technology platform that helps creators and brands find and work with each other through sponsorships and paid promotions.

10/07/2016

Apple this week opened Search Ads in its App Store for iPhone and iPad in the U.S to all publishers and developers after announcing the service last June.

10/05/2016

People have always debated the best way to set up a Web site for international SEO. The truth is, the best configuration for one site isn’t necessarily the best for others.

10/04/2016

We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one.

09/30/2016

Obviously, CTR is important in PPC marketing. A higher CTR means a higher Quality Score, which reduces your CPC and improves your ad rank.

09/28/2016

Amazon maintains its lead over search engines when it comes to consumers deciding where to make that first search for products. 

09/19/2016

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns.

09/16/2016

While Google remains the most important and dominant search engine, as it transitions into machine learning with RankBrain, marketers should not neglect other sources of traffic.

09/14/2016

Any keywords you wish to rank for need to be placed in the title tag, with the closer it is to the start the better. Keywords should also appear in the H1 tag and meta description. But where else should you keywords appear, how often and in what form?

09/13/2016

I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well.

09/09/2016

Tim Cook premiered the second iteration of the Apple Watch on Wednesday at Apple’s annual iPhone event, with the Apple Watch Series 2 expected to begin shipping on September 16.

09/08/2016

I was having a conversation earlier today about some of my favorite SEO resources and how I felt like they were flying under the radar.

09/06/2016

According to research conducted by my company, BrightEdge, an estimated 51% of the traffic arriving on your website today originates from organic search.

09/02/2016

I read an interesting statement this week, one that resonated and made sense in all the right ways. “I think of link building the same way I would my retirement account.”

09/01/2016

Google is finally making the leap to target sites that are giving searchers a poor user experience by devaluing sites using all kinds of pop-ups and mobile interstitials – including fake interstitials.

08/31/2016

Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone.

08/24/2016

Some might say the ability to search on a mobile device from anywhere when connected to the Internet prompted an early start to searches for back-to-school supplies and clothing. 

08/23/2016

That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business with a few products can get by blogging, but when you run an ecommerce store with hundreds or thousands of products, is there still any benefit to blogging?

08/18/2016

Google introduced three new features for AdWords Express Wednesday to help small, local and first-time advertisers get online.

08/17/2016

Companies often make deals with each other to avoid bidding on each other’s terms. The result is lower costs and less competition. Such agreements make a ton of sense for all parties involved.

08/15/2016

Relevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing, how do you quantify this? Can you determine just how relevant you are, and how you can improve it?

08/09/2016

Google is proactively pushing AMP through the Google Search Console message center.

08/08/2016

Think back to the last great email campaign you read. Was it long-winded, with paragraph upon paragraph of creative vocabulary and thematic layers that you eagerly read through in order to discover the vague reasoning for the email in the conclusion? Didn't think so.

08/08/2016

Millions of mostly-young people are roaming around this week with their heads down and smartphones in hand, looking for pocket monsters and training their Pokémon at Pokémon Gyms and PokéStops inside malls, retail stores, and at community landmarks.

07/22/2016

If the internet killed the phone call, the smartphone has revived it.

07/20/2016

Last week, reports surfaced suggesting the possibility that Google has made changes to local map results.

07/20/2016

For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for?

07/20/2016

Search experts are losing faith in the idea that links are more important to ranking algorithms for good content than previous studies have shown.

05/09/2016

I told someone recently that I feel like Rick Astley. You know, the guy that had the monster hit “Never Gonna Give You Up” in 1987 and is still trading on it almost 30 years later? He even enjoyed a brief resurgence of viral fame in 2007 when the world discovered what it meant to be “Rickrolled.”

04/25/2016

Last night my friend Bill Campbell passed away. He meant everything to me and I am having trouble even beginning to say something.

03/27/2016

What should one be doing online in the Middle East? It’s always been a mystery, to me at least, that companies aren’t more active in the digital space in the region. Well, the researchers at Northwestern University in Qatar and the Doha Film Institute have come up with some findings that underline how organizations are missing the boat when it comes to the Arab consumer and the internet.

02/24/2016

Two-year export program provides resources to support international business.

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