As Google moves forward into mobile-first indexing, initially the algorithm will not take mobile Web site speed into consideration as it does for desktop, says John Mueller, a Google Webmaster Trends analyst based in Switzerland.
As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with prospects and leads at the various stages of the buyer's journey.
Consumers who browse, and search for discounts, deals and things to do typically prefer doing so on the mobile Web. In fact, when doing these tasks, 79% participating in the study from Google say they prefer mobile Web sites versus apps.
Consumers spent 12.1% more online this year, compared with last, bringing Cyber Monday revenue to an all-time high of $3.45 billion. It marks the most lucrative online sales day in history, and 2.6% above original prediction from Adobe Digital Insights.
The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of precision to drive effective advertising, broad reach still matters —a lot.
Microsoft has been enrolling key agencies, technology partners and small and medium-size businesses (SMBs) in its Bing Ads Partner Program and Tuesday announced the global rollout of an expanded program.
Continuing to threaten LinkedIn’s position as the go-to platform for professional networking, Facebook is testing a feature that lets page administrators create job postings and receive applications from potential candidates.
Emerging and potentially disruptive technologies such as VR, AI, IoT and “conversational marketing” are considered important by the majority of advertisers and agency executives, according to results of a survey conducted for MediaPost.
Machine learning continues to make Bing Ads a bit smarter as the Microsoft team works to simplify processes and create a more intuitive interface, helping advertisers to create better targeted search campaigns.
Any keywords you wish to rank for need to be placed in the title tag, with the closer it is to the start the better. Keywords should also appear in the H1 tag and meta description. But where else should you keywords appear, how often and in what form?
Google is finally making the leap to target sites that are giving searchers a poor user experience by devaluing sites using all kinds of pop-ups and mobile interstitials – including fake interstitials.
Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone.
That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business with a few products can get by blogging, but when you run an ecommerce store with hundreds or thousands of products, is there still any benefit to blogging?
Relevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing, how do you quantify this? Can you determine just how relevant you are, and how you can improve it?
Think back to the last great email campaign you read. Was it long-winded, with paragraph upon paragraph of creative vocabulary and thematic layers that you eagerly read through in order to discover the vague reasoning for the email in the conclusion? Didn't think so.
Millions of mostly-young people are roaming around this week with their heads down and smartphones in hand, looking for pocket monsters and training their Pokémon at Pokémon Gyms and PokéStops inside malls, retail stores, and at community landmarks.
For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for?
I told someone recently that I feel like Rick Astley. You know, the guy that had the monster hit “Never Gonna Give You Up” in 1987 and is still trading on it almost 30 years later? He even enjoyed a brief resurgence of viral fame in 2007 when the world discovered what it meant to be “Rickrolled.”
What should one be doing online in the Middle East? It’s always been a mystery, to me at least, that companies aren’t more active in the digital space in the region. Well, the researchers at Northwestern University in Qatar and the Doha Film Institute have come up with some findings that underline how organizations are missing the boat when it comes to the Arab consumer and the internet.