Gartner analysts shared their vision for the future of technology in Orlando at the research firm's Symposium/ITxpo in October. They described a world where information gets pushed to consumers, rather than pulled in through searches or actions, and cloud services are increasingly in demand.

When a consumer is searching at a desktop, they typically are in research mode. Click-co-call matters because when a consumer moves to mobile, they’re in purchase mode.

Data from comScore covering 2013-2015 shows that mobile Internet usage is indeed growing fast, from an average of just over 400 minutes per month in February 2013 to almost 900 minutes per month in April 2015. But over the same period desktop held steady at around 500 minutes per month, showing no serious variation.