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What's happening in the world of online marketing and web development.

09/13/2019

2016 – Digitalization: The Global Transformation

Eindhoven, Netherlands, 19–20 September

08/08/2017

Google's push to optimize web page load times seems to have rubbed off on Facebook.

04/26/2017

Forrester estimates that smartphone sales reached $60 billion in 2016, but influenced $1.05 trillion in offline sales. By 2021, consumers will spend $152 billion directly on mobile phones, or nearly 24% of total online sales.

03/08/2017

LiveWorld on Tuesday began rolling out a service for brands that want to launch a chatbot on Facebook Messenger in real-time, but lack the resources to get started.

02/27/2017

Brick-and-mortar convenience store retailer 7-Eleven is the most “mobile-ready” brand that isn’t inherently a digital media product, according to a new index ranking thousands of brands worldwide based on their mobile “readiness.”

02/10/2017

Bing Ads this week released a list of actions that it has taken to keep those searching the Web safe from misleading or malicious activity often found across the Web

01/27/2017

Google released its 2017 Bad Ads report Wednesday to give a recap of all the malicious, trick and scam ads the company blocked in the prior year. In January the company also added details about its quest to rid the Internet of fake news.

01/19/2017

Google is taking over Twitter’s mobile app developer platform Fabric, as well as its Crashlytics crash reporting system, Answers mobile app analytics, Digits SMS login system and FastLane development automation system.

01/13/2017

It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far.

01/11/2017

Voice search is the way of the future. Google’s Beshad Behzadi said as much in an address at SMX West last March.

01/09/2017

Mattel has developed a voice-activated connected kids room hub similar to Amazon Echo and Google Home, with technology from Microsoft, Qualcomm Technology and Silk Labs.

12/28/2016

As Google moves forward into mobile-first indexing, initially the algorithm will not take mobile Web site speed into consideration as it does for desktop, says John Mueller, a Google Webmaster Trends analyst based in Switzerland.

12/21/2016

Can paid social campaigns generate more brand searches on Google, Bing and across retail Web sites? Some insiders who are managing paid social and search think so.

12/19/2016

Two things we heard a lot about in 2016 were “autonomous cars” and “bots,” but rarely in the same sentence.

12/13/2016

Taykey, a real-time audience data company, weighed in on the fake news controversy that bubbled up in the aftermath of the presidential election.

12/06/2016

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with prospects and leads at the various stages of the buyer's journey.

12/02/2016

Consumers who browse, and search for discounts, deals and things to do typically prefer doing so on the mobile Web. In fact, when doing these tasks, 79% participating in the study from Google say they prefer mobile Web sites versus apps.

11/30/2016

Consumers spent 12.1% more online this year, compared with last, bringing Cyber Monday revenue to an all-time high of $3.45 billion. It marks the most lucrative online sales day in history, and 2.6% above original prediction from Adobe Digital Insights.

11/28/2016

This holiday season, Upworthy’s data scientist Sean Wojcik has an uplifting find for publishers: Readers are more likely to share content when it makes them feel positive, energized and empowered.

11/23/2016
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads.
 
11/22/2016

The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of precision to drive effective advertising, broad reach still matters —a lot.

11/16/2016

Microsoft has been enrolling key agencies, technology partners and small and medium-size businesses (SMBs) in its Bing Ads Partner Program and Tuesday announced the global rollout of an expanded program.

11/15/2016
There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features.
 
11/11/2016

Continuing to threaten LinkedIn’s position as the go-to platform for professional networking, Facebook is testing a feature that lets page administrators create job postings and receive applications from potential candidates.

11/09/2016

Google Maps on mobile devices has become the cornerstone for local advertising. Now an analyst firm estimates the revenue opportunity for Google from Maps at about $5 billion by 2020.

11/08/2016

Emerging and potentially disruptive technologies such as VR, AI, IoT and “conversational marketing” are considered important by the majority of advertisers and agency executives, according to results of a survey conducted for MediaPost.

11/02/2016

Preliminary findings from analysis done by an Israeli company suggest Apple might have hit the jackpot when it comes to improving download and retention rates among consumers visiting its app store.

10/31/2016

Twitter kills Vine

Sad news for those with short attention spans, Twitter is killing off Vine, the six second video app it purchased a couple of years ago.

10/28/2016

There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are:

10/26/2016

An increasing number of local searches on Google Maps are turning up the volume of search ads serving on the property.

10/25/2016

Machine learning continues to make Bing Ads a bit smarter as the Microsoft team works to simplify processes and create a more intuitive interface, helping advertisers to create better targeted search campaigns.

10/21/2016

Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search.

10/19/2016

A little-known search engine that focuses on user privacy has canceled its partnership with Yahoo. StartPage made the announcement Monday.

10/17/2016

User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content?

10/14/2016

Continuing to grow its ad-targeting options, Pinterest is now inviting brands to create campaigns based on users’ interactions with their Pins.

10/12/2016

Google has acquired FameBit, a technology platform that helps creators and brands find and work with each other through sponsorships and paid promotions.

10/07/2016

Apple this week opened Search Ads in its App Store for iPhone and iPad in the U.S to all publishers and developers after announcing the service last June.

10/05/2016

People have always debated the best way to set up a Web site for international SEO. The truth is, the best configuration for one site isn’t necessarily the best for others.

10/04/2016

We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one.

09/30/2016

Obviously, CTR is important in PPC marketing. A higher CTR means a higher Quality Score, which reduces your CPC and improves your ad rank.

09/28/2016

Amazon maintains its lead over search engines when it comes to consumers deciding where to make that first search for products. 

09/27/2016

Microsoft Bing has rolled out support for Google's Accelerated Mobile Pages (AMP) in its search app to gain speed on page load times for mobile on devices running iOS and Android.

09/23/2016

Location services continues to grow in popularity, and with it the deployment of indoor positioning systems (IPS).

09/21/2016

Google’s Gmail email applications will begin supporting responsive email design by the end of the month, the technology giant announced on Wednesday.

09/19/2016

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns.

09/16/2016

While Google remains the most important and dominant search engine, as it transitions into machine learning with RankBrain, marketers should not neglect other sources of traffic.

09/14/2016

Any keywords you wish to rank for need to be placed in the title tag, with the closer it is to the start the better. Keywords should also appear in the H1 tag and meta description. But where else should you keywords appear, how often and in what form?

09/13/2016

I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well.

09/09/2016

Tim Cook premiered the second iteration of the Apple Watch on Wednesday at Apple’s annual iPhone event, with the Apple Watch Series 2 expected to begin shipping on September 16.

09/08/2016

I was having a conversation earlier today about some of my favorite SEO resources and how I felt like they were flying under the radar.

09/06/2016

According to research conducted by my company, BrightEdge, an estimated 51% of the traffic arriving on your website today originates from organic search.

09/02/2016

I read an interesting statement this week, one that resonated and made sense in all the right ways. “I think of link building the same way I would my retirement account.”

09/01/2016

Google is finally making the leap to target sites that are giving searchers a poor user experience by devaluing sites using all kinds of pop-ups and mobile interstitials – including fake interstitials.

08/31/2016

Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone.

08/24/2016

Some might say the ability to search on a mobile device from anywhere when connected to the Internet prompted an early start to searches for back-to-school supplies and clothing. 

08/23/2016

That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business with a few products can get by blogging, but when you run an ecommerce store with hundreds or thousands of products, is there still any benefit to blogging?

08/18/2016

Google introduced three new features for AdWords Express Wednesday to help small, local and first-time advertisers get online.

08/17/2016

Companies often make deals with each other to avoid bidding on each other’s terms. The result is lower costs and less competition. Such agreements make a ton of sense for all parties involved.

08/15/2016

Relevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing, how do you quantify this? Can you determine just how relevant you are, and how you can improve it?

08/09/2016

More usually a website or web page is created for a desktop, but when the same website or webpage is seen on a mobile device or Smartphone the resolution does seem to be altered, providing a sub optimal interaction and viewer experience.More usually a website or web page is cre

08/09/2016

Google is proactively pushing AMP through the Google Search Console message center.

08/08/2016

Think back to the last great email campaign you read. Was it long-winded, with paragraph upon paragraph of creative vocabulary and thematic layers that you eagerly read through in order to discover the vague reasoning for the email in the conclusion? Didn't think so.

08/08/2016

Millions of mostly-young people are roaming around this week with their heads down and smartphones in hand, looking for pocket monsters and training their Pokémon at Pokémon Gyms and PokéStops inside malls, retail stores, and at community landmarks.

07/22/2016

If the internet killed the phone call, the smartphone has revived it.

07/21/2016

Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps.

07/20/2016

For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for?

07/20/2016

Search experts are losing faith in the idea that links are more important to ranking algorithms for good content than previous studies have shown.

07/20/2016

Last week, reports surfaced suggesting the possibility that Google has made changes to local map results.

05/09/2016

I told someone recently that I feel like Rick Astley. You know, the guy that had the monster hit “Never Gonna Give You Up” in 1987 and is still trading on it almost 30 years later? He even enjoyed a brief resurgence of viral fame in 2007 when the world discovered what it meant to be “Rickrolled.”

04/25/2016

Last night my friend Bill Campbell passed away. He meant everything to me and I am having trouble even beginning to say something.

03/27/2016

What should one be doing online in the Middle East? It’s always been a mystery, to me at least, that companies aren’t more active in the digital space in the region. Well, the researchers at Northwestern University in Qatar and the Doha Film Institute have come up with some findings that underline how organizations are missing the boat when it comes to the Arab consumer and the internet.

02/24/2016

Two-year export program provides resources to support international business.

12/22/2015

Google, the world's largest search engine, released its annual lists of the most-searched terms on a country-by country basis this week.

10/07/2015

Forget the clunky Web. The future of the online world will be a river of information flowing through time;
People ask where the Web is going; it’s going nowhere. The Web was a brilliant first shot at making the Internet usable, but it backed the wrong horse. It chose space over time. 

10/07/2015

Gartner analysts shared their vision for the future of technology in Orlando at the research firm's Symposium/ITxpo in October. They described a world where information gets pushed to consumers, rather than pulled in through searches or actions, and cloud services are increasingly in demand.

08/18/2015

It's not magic, although online search -- the media that has become the backbone to augment many technologies like Microsoft Windows 10, and businesses such as Google -- may sometimes seem that way to those who don't fully understand how it works.

08/05/2015

When a consumer is searching at a desktop, they typically are in research mode. Click-co-call matters because when a consumer moves to mobile, they’re in purchase mode.

06/16/2015

Strata, a Chicago-based advertising systems provider, says that 44% of agencies in the second quarter say they are getting a “good value” for recent online video ad purchases -- up 43% increase from the previous quarter.

05/26/2015

Data from comScore covering 2013-2015 shows that mobile Internet usage is indeed growing fast, from an average of just over 400 minutes per month in February 2013 to almost 900 minutes per month in April 2015. But over the same period desktop held steady at around 500 minutes per month, showing no serious variation.

04/13/2015

Data from GfK Mediamark Research & Intelligence’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones, but no landline telephones; this cell phone-only population has grown by 70% since 2010.

04/03/2015

In fact, Yale researchers conclude that searching the "Internet may cause a systematic failure to recognize the extent to which we rely on outsourced knowledge."

03/13/2015

Iger opened Disney's meeting in San Francisco yesterday by showing off his Apple Watch, which he claims to have picked up earlier this week. Apple only launched the smartwatch on Monday and showed off a number of interfaces, including a Mickey Mouse theme.

03/09/2015

Based on the tracking of mobile phones in around malls and stores, overall shopper traffic decreased 1% from last year during the month of February.

02/20/2015

Mobile video is booming, with about 50 million people watching video on their mobile devices, according to Business Insider. Advertisers have taken notice.

02/10/2015

A new report by Forrester finds that online spending in China will reach one trillion dollars by 2019. The growth will be fueled by mobile apps and improving logistics networks, which have helped e-commerce companies reach new customers in smaller cities.

01/26/2015

For the record: Tim Cook told Wall Street that Apple has sold 25 million Apple TVs over the product’s lifetime. That’s up from 20 million in April of last year, the last time Cook provided an update.

12/30/2014

For all the focus on social media and the next generation of bright shiny communications technologies, the most important “digital tool” in the workforce is one of its oldest -- email.

12/01/2014

International Visitors Spend $19.1 Billion in September 2014

International visitors inject nearly $640 million a day into U.S. economy in September

11/26/2014

By ANGUS LOTENADAM JANOFSKY and 

11/23/2014

Written by Michael Levanduski
November 24, 2014

10/26/2014

It has never been more important for leaders of growth companies to make the right decisions about people, strategy, execution and cash. In today's economy, there's little room for error. You and your team simply must outlearn the competition.

08/06/2014

"We hope to see more websites using HTTPS in the future," Google said in a blog post, referring to the protocol for securing c

10/13/2013

Laszlo Horvath gave a presentation

To cloud, or not to cloud? That is the question.
According to what business and other aspects should you consider the introduction or rejection of cloud based information solutions?

08/16/2013

Governor McDonnell Announces Launch of VEDP ‘Going Global’ Defense Initiative

~Initiative supports diversification strategies for Virginia defense companies ~

06/25/2013

Each month, TopSEOs ranks search engine optimization and Internet marketing firms based on a meticulous evaluation of their online marketing practices.  In June, ActiveMedia rose 24 positions to rank #4 in the “Integrated Search – Search Engine Optimization and Pay-per-click” category, achieving

05/09/2013

The purpose of the event was to enable linking of Libyan government and business entities with American partners in the domain of cyber security and information technologies.

04/21/2013

The Hungarian Puli Space initiative, an official contestant of the Google Lunar X PRIZE (GLXP), started to build its presence in the US.

02/06/2013

You will: Understand dramatic consequences of a global behavioral change and its impact on your ability to sell products.

01/23/2013

PLAYA VISTA, CA (December 13, 2012) -  The X PRIZE Foundation and LEGO Group announced today the winners of MoonBots 2012: A Google Lunar X PRIZE LEGO® MINDSTORMS® Challenge.

12/20/2012

Utah topped the list for the third straight year, with North Dakota, North Carolina and Colorado rounding out the top five. Maryland came in at No. 16, up three sports from a year ago.

10/20/2012

Attend peace meditation and energy healing session to benefit Operation Smile UAE.  

When: Saturday, October 20, 2012...6pm onward

Where: Crowne Plaza, Abu Dhabi, Hamdan Street

06/06/2012

Jason Moore, GCC regional partner for ActiveMedia, meets Mayor Yang Hong, of Shenzhen City, China as part of CEO Clubs of UAE official function held at Dubai Shangri-La Hotel earlier this month.

05/19/2012

CEO CLUBS UAE is proud to announce that Five of its valued members receive Awards in different industries and also a major appreciation of "Masterclass Entrepreneur of The Year" Award to our Founder & CEO, Dr.Tariq Ahmed Nizami in " 3rd Middle East Business Leaders Awards "

04/02/2012

 “The National District Export Council and the local DECs are committed to supporting ITA’s mission and assisting U.S. exporters throughout the country,” O’Neill said. “This memorandum of understanding solidifies this important relationship and commits both parties to continuing to grow U.S.

03/07/2012

 "We appreciate the recognition of our industry peers and are grateful to our clients for the opportunity to increase their digital footprint," says ActiveMedia founder and president Laszlo Horvath.

02/07/2011

"ActiveMedia has a history of leading in the digital space in terms of optimizing awareness for many brands," according to USA Water Polo’s CMO Jen Rottenberg.

01/12/2011

ActiveMedia congratulated VALET graduates and welcomed the VALET class of Jan 2011 (PDF).

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Phone: +1 650-353-2040

Toll-Free: +1 855-997-9195

Skype: ActiveMediaUSA