Forrester estimates that smartphone sales reached $60 billion in 2016, but influenced $1.05 trillion in offline sales. By 2021, consumers will spend $152 billion directly on mobile phones, or nearly 24% of total online sales.
LiveWorld on Tuesday began rolling out a service for brands that want to launch a chatbot on Facebook Messenger in real-time, but lack the resources to get started.
Brick-and-mortar convenience store retailer 7-Eleven is the most “mobile-ready” brand that isn’t inherently a digital media product, according to a new index ranking thousands of brands worldwide based on their mobile “readiness.”
Bing Ads this week released a list of actions that it has taken to keep those searching the Web safe from misleading or malicious activity often found across the Web
Google released its 2017 Bad Ads report Wednesday to give a recap of all the malicious, trick and scam ads the company blocked in the prior year. In January the company also added details about its quest to rid the Internet of fake news.
Google is taking over Twitter’s mobile app developer platform Fabric, as well as its Crashlytics crash reporting system, Answers mobile app analytics, Digits SMS login system and FastLane development automation system.
It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far.
Mattel has developed a voice-activated connected kids room hub similar to Amazon Echo and Google Home, with technology from Microsoft, Qualcomm Technology and Silk Labs.
As Google moves forward into mobile-first indexing, initially the algorithm will not take mobile Web site speed into consideration as it does for desktop, says John Mueller, a Google Webmaster Trends analyst based in Switzerland.
Can paid social campaigns generate more brand searches on Google, Bing and across retail Web sites? Some insiders who are managing paid social and search think so.
As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with prospects and leads at the various stages of the buyer's journey.
Consumers who browse, and search for discounts, deals and things to do typically prefer doing so on the mobile Web. In fact, when doing these tasks, 79% participating in the study from Google say they prefer mobile Web sites versus apps.
Consumers spent 12.1% more online this year, compared with last, bringing Cyber Monday revenue to an all-time high of $3.45 billion. It marks the most lucrative online sales day in history, and 2.6% above original prediction from Adobe Digital Insights.
This holiday season, Upworthy’s data scientist Sean Wojcik has an uplifting find for publishers: Readers are more likely to share content when it makes them feel positive, energized and empowered.
The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of precision to drive effective advertising, broad reach still matters —a lot.
Microsoft has been enrolling key agencies, technology partners and small and medium-size businesses (SMBs) in its Bing Ads Partner Program and Tuesday announced the global rollout of an expanded program.
Continuing to threaten LinkedIn’s position as the go-to platform for professional networking, Facebook is testing a feature that lets page administrators create job postings and receive applications from potential candidates.
Google Maps on mobile devices has become the cornerstone for local advertising. Now an analyst firm estimates the revenue opportunity for Google from Maps at about $5 billion by 2020.
Emerging and potentially disruptive technologies such as VR, AI, IoT and “conversational marketing” are considered important by the majority of advertisers and agency executives, according to results of a survey conducted for MediaPost.
Preliminary findings from analysis done by an Israeli company suggest Apple might have hit the jackpot when it comes to improving download and retention rates among consumers visiting its app store.
Machine learning continues to make Bing Ads a bit smarter as the Microsoft team works to simplify processes and create a more intuitive interface, helping advertisers to create better targeted search campaigns.
User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content?
Google has acquired FameBit, a technology platform that helps creators and brands find and work with each other through sponsorships and paid promotions.
Apple this week opened Search Ads in its App Store for iPhone and iPad in the U.S to all publishers and developers after announcing the service last June.
People have always debated the best way to set up a Web site for international SEO. The truth is, the best configuration for one site isn’t necessarily the best for others.
Microsoft Bing has rolled out support for Google's Accelerated Mobile Pages (AMP) in its search app to gain speed on page load times for mobile on devices running iOS and Android.
Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns.
While Google remains the most important and dominant search engine, as it transitions into machine learning with RankBrain, marketers should not neglect other sources of traffic.
Any keywords you wish to rank for need to be placed in the title tag, with the closer it is to the start the better. Keywords should also appear in the H1 tag and meta description. But where else should you keywords appear, how often and in what form?
I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well.
Tim Cook premiered the second iteration of the Apple Watch on Wednesday at Apple’s annual iPhone event, with the Apple Watch Series 2 expected to begin shipping on September 16.
According to research conducted by my company, BrightEdge, an estimated 51% of the traffic arriving on your website today originates from organic search.
I read an interesting statement this week, one that resonated and made sense in all the right ways. “I think of link building the same way I would my retirement account.”
Google is finally making the leap to target sites that are giving searchers a poor user experience by devaluing sites using all kinds of pop-ups and mobile interstitials – including fake interstitials.
Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone.
Some might say the ability to search on a mobile device from anywhere when connected to the Internet prompted an early start to searches for back-to-school supplies and clothing.
That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business with a few products can get by blogging, but when you run an ecommerce store with hundreds or thousands of products, is there still any benefit to blogging?
Companies often make deals with each other to avoid bidding on each other’s terms. The result is lower costs and less competition. Such agreements make a ton of sense for all parties involved.
Relevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing, how do you quantify this? Can you determine just how relevant you are, and how you can improve it?
More usually a website or web page is created for a desktop, but when the same website or webpage is seen on a mobile device or Smartphone the resolution does seem to be altered, providing a sub optimal interaction and viewer experience.More usually a website or web page is cre
Think back to the last great email campaign you read. Was it long-winded, with paragraph upon paragraph of creative vocabulary and thematic layers that you eagerly read through in order to discover the vague reasoning for the email in the conclusion? Didn't think so.
Millions of mostly-young people are roaming around this week with their heads down and smartphones in hand, looking for pocket monsters and training their Pokémon at Pokémon Gyms and PokéStops inside malls, retail stores, and at community landmarks.
Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps.
For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for?
I told someone recently that I feel like Rick Astley. You know, the guy that had the monster hit “Never Gonna Give You Up” in 1987 and is still trading on it almost 30 years later? He even enjoyed a brief resurgence of viral fame in 2007 when the world discovered what it meant to be “Rickrolled.”
What should one be doing online in the Middle East? It’s always been a mystery, to me at least, that companies aren’t more active in the digital space in the region. Well, the researchers at Northwestern University in Qatar and the Doha Film Institute have come up with some findings that underline how organizations are missing the boat when it comes to the Arab consumer and the internet.
Forget the clunky Web. The future of the online world will be a river of information flowing through time;
People ask where the Web is going; it’s going nowhere. The Web was a brilliant first shot at making the Internet usable, but it backed the wrong horse. It chose space over time.
Gartner analysts shared their vision for the future of technology in Orlando at the research firm's Symposium/ITxpo in October. They described a world where information gets pushed to consumers, rather than pulled in through searches or actions, and cloud services are increasingly in demand.
It's not magic, although online search -- the media that has become the backbone to augment many technologies like Microsoft Windows 10, and businesses such as Google -- may sometimes seem that way to those who don't fully understand how it works.
When a consumer is searching at a desktop, they typically are in research mode. Click-co-call matters because when a consumer moves to mobile, they’re in purchase mode.
Strata, a Chicago-based advertising systems provider, says that 44% of agencies in the second quarter say they are getting a “good value” for recent online video ad purchases -- up 43% increase from the previous quarter.
Data from comScore covering 2013-2015 shows that mobile Internet usage is indeed growing fast, from an average of just over 400 minutes per month in February 2013 to almost 900 minutes per month in April 2015. But over the same period desktop held steady at around 500 minutes per month, showing no serious variation.
Data from GfK Mediamark Research & Intelligence’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones, but no landline telephones; this cell phone-only population has grown by 70% since 2010.
In fact, Yale researchers conclude that searching the "Internet may cause a systematic failure to recognize the extent to which we rely on outsourced knowledge."
Iger opened Disney's meeting in San Francisco yesterday by showing off his Apple Watch, which he claims to have picked up earlier this week. Apple only launched the smartwatch on Monday and showed off a number of interfaces, including a Mickey Mouse theme.
Mobile video is booming, with about 50 million people watching video on their mobile devices, according to Business Insider. Advertisers have taken notice.
A new report by Forrester finds that online spending in China will reach one trillion dollars by 2019. The growth will be fueled by mobile apps and improving logistics networks, which have helped e-commerce companies reach new customers in smaller cities.
For the record: Tim Cook told Wall Street that Apple has sold 25 million Apple TVs over the product’s lifetime. That’s up from 20 million in April of last year, the last time Cook provided an update.
For all the focus on social media and the next generation of bright shiny communications technologies, the most important “digital tool” in the workforce is one of its oldest -- email.
It has never been more important for leaders of growth companies to make the right decisions about people, strategy, execution and cash. In today's economy, there's little room for error. You and your team simply must outlearn the competition.
To cloud, or not to cloud? That is the question. According to what business and other aspects should you consider the introduction or rejection of cloud based information solutions?
Each month, TopSEOs ranks search engine optimization and Internet marketing firms based on a meticulous evaluation of their online marketing practices. In June, ActiveMedia rose 24 positions to rank #4 in the “Integrated Search – Search Engine Optimization and Pay-per-click” category, achieving
The purpose of the event was to enable linking of Libyan government and business entities with American partners in the domain of cyber security and information technologies.
PLAYA VISTA, CA (December 13, 2012) - The X PRIZE Foundation and LEGO Group announced today the winners of MoonBots 2012: A Google Lunar X PRIZE LEGO® MINDSTORMS® Challenge.
Utah topped the list for the third straight year, with North Dakota, North Carolina and Colorado rounding out the top five. Maryland came in at No. 16, up three sports from a year ago.
Jason Moore, GCC regional partner for ActiveMedia, meets Mayor Yang Hong, of Shenzhen City, China as part of CEO Clubs of UAE official function held at Dubai Shangri-La Hotel earlier this month.
CEO CLUBS UAE is proud to announce that Five of its valued members receive Awards in different industries and also a major appreciation of "Masterclass Entrepreneur of The Year" Award to our Founder & CEO, Dr.Tariq Ahmed Nizami in " 3rd Middle East Business Leaders Awards "
“The National District Export Council and the local DECs are committed to supporting ITA’s mission and assisting U.S. exporters throughout the country,” O’Neill said. “This memorandum of understanding solidifies this important relationship and commits both parties to continuing to grow U.S.
"We appreciate the recognition of our industry peers and are grateful to our clients for the opportunity to increase their digital footprint," says ActiveMedia founder and president Laszlo Horvath.
"ActiveMedia has a history of leading in the digital space in terms of optimizing awareness for many brands," according to USA Water Polo’s CMO Jen Rottenberg.
