Dana Johnston has over 20 years' experience as a marketing and business development professional. Ms. Johnston has helped high-tech companies go to market, create partnerships and position themselves positively to their key audiences. She has focused efforts on target market development and testing, value proposition creation, customer list creation and profiling, target marketing program development and execution to reach key customer segments. Ms. Johnston has also worked with numerous small businesses on key projects to drive their business to the next level.
Additionally, Ms. Johnston has experience in competitive analysis and research, message development, product and company positioning, presentation content development, internal (sales and employee) communications, brand development, media buying, industry analyst consultation, marketing and PR agency searches and management.
Ms. Johnston's background includes a wide variety of industries, including technology, banking and healthcare. She has worked with companies ranging from Barnett Bank (Bank of America) to AT&T Wireless Services, to Mercy Health Plan and eStara. Ms. Johnston holds a Bachelor of Science degree in Marketing from College of New Jersey and an MBA from Rutgers University.
