Public Relations
Cost-effective and powerful

What if you were to complement those top level placements with a strategic marketing communications program that builds on your name recognition and reputation for excellence? You would have a plan of action that strengthens your brand, making it compelling and memorable to all your target audiences.

Public Relations is one of the most cost-effective and powerful tools in any comprehensive strategic marketing communications program. Having a consistent set of messages to reinforce your look and feel is what sets you apart from your competitors. Driving sales begins with awareness. Once you’ve captured the attention of your target audience, it is critical to hold onto it. What better way than to have your core competencies reinforced regularly by third parties.

Public Relations can make the difference in achieving your goals and objectives. Increasing your profile through aggressive external outreach will better position you to secure new business opportunities, navigate entrance into new markets and stimulate growth and profitability. How do you deliver your key messages to your target audiences? With Public Relations! Impact your target audiences by pursuing offline and online opportunities. Active Media can help your business for employing strategic tactics such as:

• Message Development – Tailoring branding strategy and key messaging for each target audience.
• News Releases – Implementing an active program of regular news releases and other communications tools to help increase awareness.
• Database Development – Building and maintaining databases of target audiences’ contact information.
• Media Relations – Establishing relationships with key media targets and regularly communicating opportunities and updates on newsworthy initiatives.
• Web Site News Room – Developing and maintaining Web site news room.
• Editorial Support – Providing editorial direction, support and quality control to ensure consistency of messages, brand and positioning.
• Press Kit – Compiling informational items for press kits that are kept fresh and updated.
• Case Studies – Crafting customer and partner success stories as case studies and testimonials.
• Media Coordinator – Serving as external contact or supporting communications department in coordinating requests.
• Trade Shows – Researching upcoming trade shows and arranging relevant participation – exhibitor, keynote speaker, panelist, sponsor, etc.
• Speaking Opportunity Programs – Determining speaking opportunities at conferences, association meetings and other appropriate gatherings in various venues.
• Newsletters – Producing an email newsletter to communicate with target audiences.
• By-Lined Articles/Customer Stories – Developing and placing by-lined articles in key trade publications.
• Government Relations – Communicating with decision makers at the Federal, State and local levels.
• Viral Public Relations – Providing a steady flow of content to these virtually untapped resources.
• Awards Programs – Identifying and pursuing opportunities for participation in awards competitions.
• Competitive Research – Conducting research into the actions of competitors and related entities.
• Attention-generating Events – Orchestrating a major announcement by using an established forum such as a trade show or creating an event such as a seminar, teleconference or Webinar.
• Media Training – Providing guidance on dealing effectively with the media.
• Crisis Communications – Developing a PR crisis communications plan.
• Employee Relations – Establishing an active communications program.
• Press Tour – Arranging a media tour of target media.
• Marketing Initiatives – Directing and coordinating marketing initiatives including development of collateral materials, direct marketing and direct mail programs, online marketing efforts, telemarketing and prospect database development.