Pay per click (PPC) management

As part of our search engine marketing services we offer pay per click campaign management. A well managed “pay-per-click” advertising program will bring you new customers, help you sell products, have visitors sign up for your services, etc.

What differentiates ActiveMedia?

We take pride in our holistic approach when planning your presence on the search engines. Organic- and paid listings work together in a fine tuned and coordinated fashion for our clients.

ActiveMedia’s pay per click bid management professionals have extensive knowledge and years of experience on all of the major pay per click advertising services available. (Google AdWords, Yahoo! Search Marketing – formerly Overture, Enhance, MIVA, Looksmart, Findwhat, Lycos, etc.) We have been successfully managing PPC campaigns for our customers for years: from small business through large corporations to governmental projects. Through pay per click advertising we will deliver TARGETED visitors fitting your budget and giving you an outstanding ROI.

Through proven strategies we will create and manage your PPC campaign focusing on the most important part: your ROI (return on investment). As the first step, ActiveMedia’s PPC campaign management specialists will analyze your competitive positioning online. After familiarizing ourselves with your company, we will provide the following services as part of our PPC/CPC campaign management:

Keyword research and analysis: We work with you to select an initial set of keywords. Based on this master list, our specialists will research the keywords and phrases meeting your PPC campaign goals. This is a crucial step ensuring we achieve maximum ROI for your pay per click campaign.
Title and Description assembly (Creative Part): We create and maintain your ads’ creative assets. This process will enable us to bring as many well targeted potential customers to your site as possible and maximize conversion.
PPC Campaign Set up: We set up the actual PPC campaign for your business, using the previously researched keywords and carefully selected and well composed ad titles and descriptions.
Keyword Management: ActiveMedia constantly monitors how the keywords and phrases are performing. We help you modify your targeted keywords depending on what works best for your PPC campaign.
Campaign Management: ActiveMedia constantly monitors, fine-tunes your pay per click campaign.
Campaign Report: We will send you reports of your pay per click campaign performance and make recommendations for changes if it is applicable. We also make suggestions for future campaigns from our wide spectrum of internet marketing services: PPC, SEO, link popularity building, direct response marketing, B2B marketing, public relations.

Feel free to contact us for a free, no obligation analysis for your website and a pay per click campaign suggestion that will deliver potential customers to your website.